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ui/ux · branding · web
An international label working with artists worldwide came to us with a request to refine their website design.
RITE
Music
RITE
Music
An international label working with artists worldwide came to us with a request to refine their website design. After the first iteration, seeing our approach and cases, they entrusted us with a full brand revision.
About
The brand had to reflect authenticity, rituality, boldness, and openness. We offered several concepts, created branding, social media visuals, and a new site design. We also made a presentation for artist outreach.
We conducted competitor research and a deep dive into ritual and ceremonial meanings to accurately reflect the brand’s essence. This helped us build a strong conceptual foundation for the visual identity.
Research
For the branding, we proposed two concepts: the first drew on magical realism, rituals, natural motifs, and retro aesthetics; the second was more restrained and monochrome, with a deeper, more authentic ritualistic feel and metaphors of the hero’s journey. The final identity merged elements of both.
Branding
Based on the identity, we crafted a creative social media design with expressive visuals and thoughtful post layouts that capture the brand’s atmosphere and enhance its recognition.
Social media design
Building on the visual identity, we designed a creative website with a strong focus on user experience — balancing expressive visuals with clear structure, intuitive navigation, and seamless interaction.
Web design
The final stage was a presentation for attracting new artists. Reinterpreting ritual motifs, we used bold visual language to reflect the team’s rebellious spirit and creative drive.
Presentation
Inspiration
Logo
Website
Branding & Social
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Design agency
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