Elizaveta Prisyazhnyuk, co-founder of The Spot design bureau and creator of the Telegram channel Design Solyanka, shares her forecast for the trends that will shape design in 2025. These tendencies will help businesses adapt to market shifts and create more compelling products and services — and help professionals stay competitive.

1. Personalisation

In 2025, a tailored approach will become essential for any online business. By using data about user preferences, companies can adapt content, interfaces and functionality to each individual. For example, online stores may offer personalised product selections, while apps provide interface settings based on user habits.

Case: Apple actively uses personalisation across its products. In iOS, users can customise their lock screen — choose fonts, add widgets, and edit wallpapers directly in the built-in editor.

Tip: Start small: introduce personalisation in key elements like welcome messages or recommendations based on user history.

2. Interactivity

Micro-interactions enriched with humour and emotion will play a bigger role in improving user experience. Button animations, smooth screen transitions and animated tips make interfaces feel more human.

Tip: Add interactive elements gradually and test how they impact user engagement.

3. Mobile-first

With the growing number of mobile users, adapting websites and apps to small screens is now critical. Clear navigation, fast access to information and simple forms are the keys to success.

Tip: Test design responsiveness across devices with different screen sizes to avoid issues and improve UX.

4. Artificial Intelligence, AR and VR

AI and AR/VR technologies open up new possibilities for UX/UI — from automating routine tasks to analysing user behaviour and creating personalised experiences.

Case: VR lets users browse playlists, communicate on social networks and immerse themselves in digital content. A VR headset can create a fully immersive experience that adapts to the user through AI.

Tip: Use AR and VR to enhance the experience — from interactive learning to virtual product demonstrations.

5. Voice User Interfaces (VUI)

VUI is becoming more natural and intuitive. Designers must consider the specifics of voice interactions: lack of visual cues, contextual information requests, and conversational phrasing.

Case: Amazon's Alexa is one of the most successful VUI implementations, enabling users to control smart homes, order products, and get weather updates using simple voice commands.

Tip: Test voice interfaces with people who have different accents, speech styles and levels of tech literacy.

6. Minimalism

Clean lines, spacious layouts and functionality remain in high demand. Minimalism ensures every element serves a clear purpose, simplifying how users interact with the interface.

Tip: Minimalism pairs well with dark mode, which is becoming increasingly popular. Use it to create stylish and functional interfaces.

7. Bento Layout

Structuring interfaces using the logic of Japanese bento boxes helps organise complex applications. Each block feels logical and complete — perfect when you need everything neatly arranged.

Tip: Ideal for multitasking interfaces such as mobile apps or dashboards.

8. Brutalism and Experimental Typography

Bold typography and unconventional text compositions help brands stand out and create memorable digital experiences — as long as they’re used in moderation.

Tip: Combine brutalist aesthetics with simple elements to maintain readability.

9. 3D Graphics

3D elements add depth and interactivity — it almost feels like you can reach out and grab an object from the screen. Popular examples include 3D product models, interfaces with dimensional buttons and animated textures.

Tip: Avoid overusing 3D; it can slow down site performance.

10. Glassmorphism

Transparent and semi-transparent elements create a modern, high-tech look. Glassmorphism keeps the interface airy and uncluttered — and serves as a metaphor for transparency and trust.

Tip: Pair glassmorphism with minimalist components to avoid overwhelming the visuals.

11. Parallax Scrolling

Parallax scrolling, where elements move at different speeds, brings pages to life and creates a sense of depth. It helps users explore a product interactively — a truly magical customer journey.

Tip: Use it to highlight key elements such as headlines or product images.

12. Retro Aesthetics and Pixel Art

Elements from the ‘80s and ‘90s — pixel graphics, neon accents — evoke nostalgia and help products stand out.

Case: One retro interface example features pixel fonts, pastel colours and simple shapes reminiscent of early operating systems.

Tip: Use retro style to create bright, memorable designs, but don’t overdo it — usability should stay intact.

13. Inclusive Design

Accessible interfaces for people with disabilities are becoming an unspoken standard. This includes high-contrast colours, readable fonts and alt-texts for images.

Case: Airbnb allows filtering listings by accessibility attributes such as ramps, wide doorways and adapted bathrooms.

Tip: Introduce accessibility early in the design process to avoid expensive fixes later.

14. Eco-friendly Design

Nature-inspired elements highlight a brand’s commitment to sustainability and create visual comfort.

Case: Even the cactus matters — the brand emphasises eco-friendly materials and supports it with harmonious visuals.

Tip: Add textures resembling wood, stone or water to reinforce a natural feel.

15. Unconventional Typography

Experimental fonts and distinctive typographic choices help brands stand out.

Tip: Use complex fonts sparingly to maintain readability and highlight key elements.

16. Emphasis on Dark Mode

Dark mode continues to gain popularity across platforms and devices. It reduces eye strain and saves battery on OLED screens.

Tip: Pay close attention to contrast, readability and colour combinations when designing for dark mode.

How to Use Trends Effectively

Adapt them to your product. There are no universal solutions — always consider your audience and business goals.

Test continuously. Regular testing helps avoid mistakes in implementation.

Communicate at every stage. Clear alignment saves time and resources.

Design trends in 2025 help enhance user experience, make products more inclusive and improve functionality. Use them thoughtfully, and they’ll become a powerful tool for your business growth.