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ux/ui · web

Designed a multi-page website for a farm. Communicated values and concern for the environment through design.

ducts
Eco pro
Our client's business is a farm that specializes in raising cattle, harvesting fodder and selling its own dairy products.
The main task was to reflect the information about the company, as the customer was not represented on the Internet and sold products in narrow circles. The customer is reverent to ecology and pays great attention to the quality of products and care for the environment, it was important to convey these values and soulfulness with the help of design.
A more colorful and creative concept with collage elements in the identity
moodboard 2
unconventional
solutions
moodboard 1
custom
animation
The client chose the first soulful option, based on which we developed two pages
A warm, nostalgic concept that conveys a sense of trust and care, like being in the countryside at your grandmother's house

The farm has a long history and emphasizes the preservation of old traditions. To convey these ideas we use collage elements, book textures and scuffs

When working out the creative idea, don't forget about business goals: for this purpose, on the main screen we add an accent button with a link to the product catalog. To reduce possible questions from the customer, we add a block with frequent questions and an open application form.

For us, nature is more than just a resource. It is a source of life and inspiration

The main values of the farm are care for the environment and product quality. We propose to show them with the help of cards carefully folded in an envelope. In this way we convey the metaphor of something very important that people keep in folders and envelopes.
To increase interest, we offer the user to interact with the cards with the help of animation - on the desktop version they move out of the envelope when pointing, on the mobile version they are folded into the envelope when scrolling.
Our history began in 1955 with the creation of the Kostrovsky state farm. Using the accumulated experience, we have stayed true to the traditions of growing natural products without GMOs and chemicals, so that our goods are healthy and safe
Everything we grow is made with our customers' health and love of nature in mind.
We use only organic fertilisers to preserve the vitamins in our products
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