Client's request

Update the design of a VPN application and prepare it for launch in the App Store. It was important to create a distinctive visual style inspired by the aesthetics of early 2000s adventure games to highlight the product’s geeky character and make it closer to an advanced audience.

Overview

We redesigned the information architecture and simplified the core VPN connection flow, reducing the number of unnecessary actions. Built the visual system around a game-inspired metaphor and distinctive graphics. Refined the premium subscription screen and updated the logo to strengthen overall brand coherence.

Outcome

The application received a recognizable visual identity and a clearer structure of key scenarios, ready for release in the App Store.

Client's request

Create positioning, a visual code, and a landing page for a technology consulting company in the Middle East. The goal was to strengthen trust, differentiate from typical digital agencies, and build the image of a strategic partner for holdings, family offices, and large businesses.

Overview

Developed the identity and website as tools to strengthen trust and status. The visual language combines a technological feel with regional associations: sand patterns reflect geography and stability, a pearl accent in the logo — a connection to the local context. Minimalism and strict composition shape the image of a strategic consultant.

Outcome

The landing page reflects status and expertise, the identity establishes a unified visual language for the website and social media. The product was developed
in Framer, which allowed the client to go to market quickly.

Client's request

Launch an MVP of an app for a smart coffee machine: simplify device control, support personalized brewing scenarios, and create a digital channel for sales growth.

Overview

Developed an interface with the main screen as a control panel: coffee can be prepared in a couple of taps, and advanced users get detailed settings for schedules
and brewing parameters. Integrated a marketplace
for accessories and ingredients, enhancing monetization and the value of the app for users.

Outcome

The app received an intuitive interface with clear control of the coffee machine and advanced settings, as well as an integrated marketplace for accessories and ingredients — ready for further validation and MVP launch.

Client's request

Develop a design concept for an MVP of a fintech application. It was important to establish a distinctive visual language while maintaining a sense of reliability — so that the product stands out against typical financial services and builds trust from the first interaction.

Overview

Designed the interface in a neo-minimalist style with bold color accents to guide user attention. Focused on the UX logic of key scenarios, simplified the screen structure, and made the path to core actions as direct and clear as possible. Implemented a thoughtful system of interactive states and micro-interactions to create a sense of control, which is especially important in a fintech product.

Outcome

The product received a distinctive yet restrained visual identity and a clear UX structure, ready for MVP launch and further scaling through a well-thought-out design system.