How to refresh brand identity without touching the logo — and still attract the attention of HR teams at large companies while expressing the client’s core values.
This is what the updated BigPot courier uniform looks like after the rebranding.

About the Client

BigPot is a Dutch corporate catering company on a mission to transform how teams experience lunch together. Pizza Fridays don’t impress anyone anymore, so BigPot took a different route: they promote the idea that shared lunches bring people closer, spark conversations and strengthen team culture. BigPot is about connection, dialogue and a sense of community. Their mission is to create an atmosphere where every lunch becomes an opportunity to bond. They offer regular team lunches for groups of 20 to 100 people. The menu features a wide variety of healthy dishes that rotate seasonally. It also accommodates any dietary preference — from plant-based and gluten-free to lactose-free options. Shared meals increase employee satisfaction and strengthen the employer brand — and BigPot helps companies achieve that.

The Challenge

After the intro call and a full brand audit, we defined the key goals. The client was strongly against changing the logo — they had already signed several large clients, and the logo appeared on all official documents. We concluded that we could refresh the identity without touching the logo: by updating the colour palette, typography and other visual elements. This would give the brand a more modern feel while keeping it recognisable.

Before the redesign:

What We Delivered

We chose not to overload the visuals and instead focused on minimalistic solutions that complemented the existing logo while still reflecting the brand’s energy and personality.

Updated Colour Palette

We selected a fresher, food-associated palette that conveys dynamism and innovation. We also removed "muddy" colours to avoid any associations with spoiled or low-quality food.

Sticker Pack

It was important for the refreshed visual identity to communicate BigPot’s values. Stickers became the perfect tool. We created a sticker system that aligns with the brand’s tone of voice and helps navigate the extensive menu.

For example:

• Seasonal Picks highlights seasonal ingredients
• Lactose-Free or Organic describe dish properties

The playful look improves memorability and strengthens brand recognition.

Typography

Typography was another key part of the redesign. We selected clean, straightforward and readable typefaces that made the brand’s communication feel bolder and more open.

Bonus: Digital Business Cards for the Founder

We also designed digital business cards for the founder, who frequently attended meetups and conferences. The card could be set as a phone lock screen — the QR code linked directly to the employee’s contact page. This simple solution saved the company time on print runs, eliminated the risk of forgetting physical cards and even helped save a few trees :)

Process

The results came quickly: the client team was impressed by how accurately we captured their positioning and values.

Our workflow:

1. Intro call to fill out the brief together with the founders
2. Defining the project goals
3. Deep dive into the industry
4. Research and reference selection
5. Design development

We were lucky with this project — the founders were highly involved and genuinely interested in how design drives business metrics. In the end, we prepared a detailed brandbook with guidelines for working with the updated identity. The client was thrilled with the results and thanked us during the final call for our care, attention and thoughtful approach.